New! Salesforce Reflects “One Pace®” and Provides Visibility into Marketing Activity
Starting May 2nd, you will see a new layout in Salesforce that will give you insight into a customer or prospect’s interactions with Pace® across our business units. This new structure gives the sales team quick access to marketing qualified prospects (MQPs) and while providing complete visibility into when and how a contact has engaged in marketing activity – great context for initiating conversations!
This short video will take you on a tour of what’s new:
People Advancing ScienceTM
Our new brand messaging is all about you and the work you do to support Pace® in advancing science. Thank your for the commitment you make to our customers and to your team members! This short video describes the impact you make.
Video | What is Changing in the Pace® Brand Program and Why?
Several of our branding elements are not changing. What is changing is our corporate/division brand structure, positioning, messaging, and trademark usage. This 4-minute video covers what is changing and why:
Pace® Brand Program Guides – Updated versions coming soon!
Pace® brand refresh guide. Marketing has created an abbreviated version of the Pace® brand guide just for employees. This version provides what you need to know about our logos, colors, and fonts.
Pace® messaging and trademark guide. Includes our position in the market, messaging statements, and focus on “commitment”. This is important for everyone as this is how we build brand equity and clearly distinguish Pace® from competitors in the market.
Pace® is a registered trademark. As such, it is a brand asset that needs to be protected! Watch this short video and review this section of the messaging guide to ensure you are correctly representing our registered trademarks and other protected marks.
Resources by Division
Do you need a marketing resource for a unique event or activity? Submit a project request.
Do you need social posts for an upcoming tradeshow? Submit a project request.
Social posts are available for National Tradeshows and Regional Tradeshows (only if a Pace® employee is presenting).
We strongly encourage everyone to consider our brand values and use digital collateral (PDFs) as much as possible (versus printed material). You can access our digital resources on Salesforce. If, however, you need printed material, submit a request below.
If you have questions about brand usage – or what marketing is up to – drop us a line.